K18 Peptide technology for hair was developed by a group of researchers led by Prof. Artur Cavaco-Paulo at the Centre of Biological Engineering, University of Minho, and Solfarcos Technologies, which is the subject of one or more patents or patent applications in the United States and overseas.

The K18 leave-in molecular repair hair mask delivers lasting + progressive results, for healthier hair with each use.

K18PEPTIDE™ is a biotech-developed peptide that mimics hair’s structure to reverse damage by reconnecting polypeptide chains and disulfide bonds broken during damage from bleach + color, chemical services, and heat*

Mizani was born in Chicago in 1991 as the passion project of Terri Gardner, daughter of Edward Gardner. Edward was responsible for the media campaign that gave rise to the registration of 120,000 Black voters. This resulted in Chicago's first-ever elected Black mayor in 1983, Harold Washington. Some think of him as the first Influencer.

Growing up in a family servicing the Black community, Terri Gardner saw a need gap for a salon-brand with the Black professional as the heartbeat. Her goal was to create high-quality, performing products to service the unmet needs of Black salons, stylists and consumers.

Born from a demand, created by texture experts, tested with every level of curl and coil, and designed to support the style chameleons across the world.

Mizani carries and expresses her intention every day.

Oligo was founded almost 35 years ago by Moty and Liliane Cohen, in the heart of Montréal—so both dedication and savoir-faire just come naturally to us! For the first 2 decades Oligo was primarily a research and development laboratory supplying high-end hair care products to cosmetic companies around the world.

Throughout this process Oligo perfected the art of product development and discovered the best ingredients in the world! As they honed their expertise they realized that Oligo—now a second-generation business with three sons continuing the family tradition of excellence—was at the centre of a professional renaissance.

Color Wow CEO and founder, Gail Federici, is a serial “beauty problem solver” whose innovative company has been called “the Apple of hair care.” Determined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before possible results, led Gail to create a totally new, radically inventive range of technologies.

Color Wow is a compact, capsule collection of groundbreaking, problem-solvers for colour-treated hair. Fewer formulas, higher performance. Color Wow has won an unprecedented 70 beauty awards.

Humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Their patented technology is continuously changing what is possible for hair. Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care.

Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.!

1920- Founder HANS ERICH DOTTEr, a draper – no family connection to the hairdressing industry. His vision: to build a company that focuses exclusively on hairdressers as business partners.

1948- THE BEGINNING: ESTABLISHMENT OF GOLDWELL FABRIKATE

Hans Erich Dotter establishes a chemical factory. The business focuses on the production and sale of hair cosmetics exclusively for the stylist.

Dotter’s philosophy: Hairdresser Exclusive, Advanced, Performance with Care.

Launched over 140 years ago by hairdresser and beauty professional, Franz Stroher, the Wella Company has developed into a leading beauty company comprised of a family of iconic brands. The Wella brand name is introduced (inspired by the German word for waves) and trademark is patented.

The product line is extended to include perming and wet-perming agents, bleaching agents, hair coloring, soaps for head hygiene and other products. Wella products are now exported to the Netherlands, Belgium, South Africa, Morocco, China, Japan, Brazil, Argentina, the USA and Canada.

Diversity is not an ideal. It is a fact.

That is why they created the Hair Diversity Matrix, a scorecard that Matrix uses to make sure that their products and education meet the needs of all hair types all levels, all diameters and all patterns, so that stylists can service every client with confidence.

Together we can make an impact. That is why Matrix promises that each new formula launched will be cleaner, each packaging will be optimized in recycled plastic or less plastic, and each time they put merchandising out they ask if we need it or can we recycle it.